Alyssa Rivera

DIRECTOR OF EVENTS & CATERING

Whether it’s a milestone celebration, a professional workshop, or an intimate gathering, Alyssa Rivera loves to help you mark the moment and create a memory. It’s the personal interaction with clients, assisting them with planning an event, to facilitating and seeing those dreams come to fruition that is her passion. She thrives on creativity, organization, and detail.

Alyssa received her bachelor’s degree in Restaurant and Hospitality Management from the University of Alabama in December 2009. She briefly interned with a small, boutique-type planner in Tuscaloosa before moving back to Birmingham. She began her career working at the beautiful Ross Bridge Resort in Hoover, first at the front desk and then quickly transitioned to the resort’s events department. In 2014, Alyssa was hired by Starwood Hotels and Resorts Worldwide, Inc. to work at the busy, 385,0000+ square foot space of the Westin/Sheraton Birmingham Jefferson Hotel and Convention Complex. Her position entailed booking, planning, and managing simple, small gatherings to large scale markets, including non-profit organizations, medical and pharmaceutical conventions, as well as college and university graduations. In 2017, she moved as a newlywed to join her husband in Montgomery and until her recent move to Vintage Hospitality Group, worked as the Event Director for Central Restaurant.

Combining her education with her decade-plus experience, she understands the importance of and is committed to valuing the strengths of the team and works with members to channel even the biggest challenges into a collective success by her attention to detail, leadership, flexibility, and a “can do” outlook.

In her free time, Alyssa enjoys making her own personal memories with her husband, Eric, and their beautiful children. They love being outdoors, traveling, and trying new restaurants and cuisine. She loves to take from that exploration and incorporate fun, new trends in hospitality with meaningful tried and true tradition to make each client’s event a unique and memorable occasion.